June – September 2018
Area Waterways Martesana (Lombardy) – Ecomuseum Martesana
ANALYSIS OF THE CORPORATE IDENTITY OF THE ECOMUSEUM MARTESANA
The ecomuseums are the widespread landscapes in our territories, experienced by the communities in everyday life: they are the “our home” that citizens, institutions, public and private organizations undertake to respect and value for the development of the territory, for the benefit of present and future generations.
We made a session of interviews to the members of the Management Committee of the Ecomuseum Martesana and returned to the ecomuseum a dossier of analysis of identity of eco-museum organization. We have this tried to bring out the identity of the eco-museum organization to communicate it in the different contexts and communication channels, also in international context.
Today the Ecomuseum Martesana is a partner in different projects for the development of the waterways such as SWARE (Sustainable Heritage Management of Waterway Regions) – European Interreg Program 2014-2020 and GLOBAL NETWORK OF WATER MUSEUMS (supported by UNESCO).