Milan Digital Week 2018
Spazio b**k LIBRARY (Milan)
THE DIGITAL FOR MUSEUMS AND CULTURAL HERITAGE IN EUROPE: QUESTIONS, PROCESSES AND PROFESSIONS
What is the relationship between the digital communication and museums, cultural heritage?
Today the digital is an essential resource for the enhancement of cultural organizations and cultural heritage. For this reason we wanted to bring a point of view on the relationship between the ‘cultural heritage’ and the ‘digital comunication’ in the I edition of Milan Digital Week 2018 with a special workshop. The workshop was conducted by Maria Elena Colombo, an expert of Museology and Digital Communication, and Roberta Marchesi, a partner of Spam srl, a creative communication and marketing agency. The workshop has analyzed in details the best practices of the digital communication in Italy and abroad.